Harrods Food Halls Redesign

During my time at Harrods I was responsible for the rebranding of all Harrods own-branded food packaging. My duties included consulting designers on potential print issues and how to optimise the design before it went to artwork stage.

The project involved the creation of bespoke cutter guides to incorporate the crest hot foiling element. Extensive retouching was also required for most packs to create the background images.

All packs were finished with Gold Hot Foiling, Debossing, Matt and Gloss Varnish.