ALDI Food Packaging for European Markets

My role was to oversee and co-ordinate the artwork production and finally approve the digital/wetproofs sent by the suppliers before they went on press.

Artworks had to be set up for different substrates like carton, foil and plastic and their corresponding print requirements (offset, flexo, dry offset etc). They also had to be set up and adapted for different markets (Germany, Switzerland, UK) and were created adhering to strict food labelling regulations for the different countries.